Chipotle Events
Chipotle Events
Elevating Chipotle’s regional food service events on a budget.
Below you'll see a pretty frightening tent setup that includes “everything but the kitchen sink” branding. This is the first event that took place on my watch as Chipotle's Creative Director and it was at Washington D.C. Food & Wine—a legit foodie scene. I was mortified, but this pushed me to compile my brief of goals and constraints in order to roll out a cost-effective solution that could service Chipotle's Local Store Marketing team—an ambitious team of 40+ across the country who had big goals and limited budgets. We developed the below Premium Food Service Booth using NYC's bigger budget to develop the first one, then streamlined the the buildout to be the more cost effective and easier to set up. We pooled budgets together to create 5 of these across the country for neighboring regions to share and use for the more upscale Food & Wine events that we, as a brand, were reaching to be part of.
my ROLE
creative direction
team
chipotle local store marketing team
lead dog, production company
type
event design
chipotle events
Shifting typical food service to a free VIP experience.
When we dug into our goals for attending events, positive sentiment and creating ambassadors for the brand outweighed earning the marginal income we made serving food at events. So we threw the rule book out the window and created a VIP lounge, a place to escape the crowds and lines and pick up some free tacos and drinks for anyone who reserved a slot on our responsive website. We reserved prime real estate at events like sporting events and concerts so attendees could continue to watch the show while they hung out.
my ROLE
creative direction
team
chipotle creative team
c3 presents production company
type
event design
chipotle events
We streamlined the successful Fresh vs. Processed Experience
from our Cultivate Festival to be an easy-to-set-up experience to be used by the Local Store Marketing Team at indoor or outdoor events across the country.
my ROLE
creative direction
team
chipotle creative team
IDL worldwide, production
type
event design
