Chipotle Cultivate Festival

chipotle cultivate festival

A celebration of food, music and ideas.

The Cultivate Festival was born out of the realization that for the same cost of sponsoring an existing event (which typically meant a few high-profile logo placements), we could create our own event in order own the entire experience from start to finish. We filled parks in three cities each year, drawing hundreds of thousands with up and coming music acts, celebrity chef demos, kid's activity zone, and local food artisans. Chipotle served off-menu items like gorditas and tostadas to make it feel unique and also used the whole festival as an opportunity to tell our better sourcing stories. Engagement was encouraged with the promise of a free burrito for visiting four of Chipotle Experiences to learn about the conditions in typical factory farms, how to make guac from scratch, what GMOs are, and Chipotle's ingredients compared to those found in typical fast food.

chipotle cultivate festival

A celebration of food, music and ideas.

The Cultivate Festival was born out of the realization that for the same cost of sponsoring an existing event (which typically meant a few high-profile logo placements), we could create our own event and own the entire experience from start to finish. We filled parks in three cities each year, drawing hundreds of thousands with up and coming music acts, celebrity chef demos, a kid's activity zone, and local food artisans. Chipotle served off-menu items like gorditas and tostadas to make it feel unique and also used the whole festival as an opportunity to tell our better sourcing stories. Engagement was encouraged with the promise of a free burrito for visiting four of Chipotle Experiences to learn about the conditions in typical factory farms, how to make guac from scratch, what GMOs are, and Chipotle's fresh ingredients compared to those found in typical fast food.