m13 Pilot Branding
Logos & Branding
m13 pilot branding
Determining if there’s a “there” there.
In today’s rapidly accelerating consumer landscape, more and more companies are beginning to adopt a test-and-learn approach to launching their products, or even whole new businesses. Rather than operating in (often slow-moving) stages, pilot branding allows brands to parallel path development of their product and their brand, rapidly testing and refining everything from their brand name, to their product amenities, to their target audience.
The result? A smarter brand, a better-tailored product, a faster pace, and a more successful launch. And that's exactly what we did for m13, an L.A.-based venture capital firm focused on consumer products. The following six brands were created based on their launchpad arm's research into potential white spaces in the market. They identified three categories and two different audience segments for each. Our team created the following names, logos, and packaging in just three weeks.
m13 pilot branding
Determining if there’s a “there” there.
In today’s rapidly accelerating consumer landscape, more and more companies are beginning to adopt a test-and-learn approach to launching their products, or even whole new businesses. Rather than operating in (often slow-moving) stages, pilot branding allows brands to parallel path development of their product and their brand, rapidly testing and refining everything from their brand name, to their product amenities, to their target audience.
The result? A smarter brand, a better-tailored product, a faster pace, and a more successful launch. And that's exactly what we did for m13, an L.A.-based venture capital firm focused on consumer products. The following six brands were created based on their launchpad arm's research into potential white spaces in the market. They identified three categories and two different audience segments for each. Our team created the following names, logos, and packaging in just three weeks.
my ROLE
creative direction
brand & packaging design
team
vanessa vellozzi, design
dakyung lee, design
stacy livingston, copywriting
lynette chiu, copywriting
category 1: pre-workout for women / strategy: for hardcore lady atheletes
category 1: pre-workout for women / strategy: workout + beauty enhancement in one
category 2: nootropics / strategy: for biohackers
category 2: nootropics / strategy: for mainstream millenial women
category 3: better adult diapers / strategy: for new moms
category 3: better adult diapers / strategy: for those with baby boomer parents
m13 pilot branding
Cielo turned out to be the clear winner.
The Cielo brand gained traction immediately, gaining nearly 1,000 followers per day on Instagram. m13 woo'ed Target as a potential investor and following their advice, we switched gears to create a full line of products and packaging.
