We set out to make learning about Chipotle’s real ingredients an engaging, full-sensory experience. We partnered with RZA of the Wutang Clan to produce a unique musical stem for each of our 51 individual ingredients. Customers could then combine these stems in infinite ways as they composed their favorite meal on our interactive website. They were then rewarded with a 360 degree web GL experience with their very own soundtrack and a free burrito for participating.
chipotle creative team