chipotle.com
chipotle.com
chipotle.com
This project was much more than just a redesign—
It involved bringing the executive leadership team along on the journey of a responsive website redesign in order to get buy in. In 2013, Chipotle's website did not scale to work on a mobile phone. I knew this was a huge problem and believed that a responsive website was the solution. This was back before responsive design was just called web design like it is now. We pulled together a shoestring budget and decided to design and build a protoype in 3 short weeks to show, rather than just explain, the power of responsive design. Seeing a new, live website on all devices simultaneously was a knockout success. We received approval and embarked on the 1.5 journey to redesign the site and to architect a custom ruby CMS with robust editing and design capabilities.
my ROLE
creative director
graphic design
ux design
team
chipotle creative team
sequence
type
digital design
ux design
awards
2017 webby honoree
A site with longevity was key so we designed a modern, but classic feel and by made sure the architecture was flexible for a growing and changing business.
A site with longevity was key so we designed a modern, but classic feel and by made sure the architecture was flexible for a growing and changing business.
We delivered on the goal of being an industry leader for simple nutrition calculation on a mobile device.
Gone are the days of downloading a pdf to view nutrition facts. And for the first time ever, we were able to design and launch pages using the CMS on the fly. Here’s some of the rad stuff we made...
For the first time ever, we were able to design and launch pages using the CMS on the fly. Here’s some of the rad stuff we made...
We delivered on the goal of being an industry leader for simple nutrition calculation on a mobile device.
Gone are the days of downloading a pdf to view nutrition facts. And for the first time ever, we were able to design and launch pages using the CMS on the fly. Here’s some of the rad stuff we made...
