Logos & Branding

You may have noticed that I have a passion for all things food —

Here's a collection of my latest freelance & contract engagements. I gravitate towards projects that I'm passionate about and that happens to be all things food (cooking, eating and more eating), but especially companies who share the same values as me with responsibly raised and sourced food. I've partnered with brands on everything from brand strategy and voice & tone development to web design and photography art direction.

First up is Cornucopia Natural Foods, a natural grocery store on Long Island, New York established in 1976 with an organic & non-GMO cafe and juice bar. Cornucopia planned to triple the size of their footprint and along with a complete store remodel, wanted to refresh their brand with a modern, yet approachable mark that represented their commitment to nourishing the community that had supported them for so many years.

my ROLE

creative direction
brand strategy
voice & tone development
identity design
print design
web design
photography art direction

team

vanessa vellozzi, design
karen west, illustration
natalie chitwood, photography

Next up is Acre Gourmet, a sustainable food company that started in 1990 on the cusp of the slow food movement with their first restaurant, The Slow Club.

They went on to create and manage many on-site restaurants and concessions in business centers as well as the Real School Lunch program, nourishing kids across the bay area with lunches prepared from scratch each day. They needed a logo that represented their network of business and their mission to nourish their community with good, wholesome food.