Tasty Made
Tasty Made
tasty made branding
Tasty Made is newest addition to the Chipotle family —
Tasty Made harkens back to a simpler time when fast food favorites like burgers, fries and shakes were cooked and prepared to order with just a simple list of high-quality ingredients at an affordable price. We designed the logo & identity to be an approachable, modern take on the 1950's burger joint paired with a fresh, playful and slightly clever attitude.
my ROLE
creative direction
team
jack herr designs
karen west, illustration
natalie chitwood, photographer
chipotle creative team
type
logo & identity design
voice & tone development
naming & tagline development
copywriting
signage, interior graphics
advertising
website design
The Tasty Made website launched with a pretty nifty burger animation that expanded to reveal what was special about each ingredient as the user scrolled down the page...
The Tasty Made website launched with a pretty nifty burger animation that expanded to reveal what was special about each ingredient as the user scrolled down the page...
The Tasty Made website launched with a pretty nifty burger animation that expanded to reveal what was special about each ingredient as the user scrolled down the page...
...however, when Tasty Made partnered with chef Richard Blais to revamp the menu,
we realized that it wouldn’t be feasible to shoot new photography each time the menu was tweaked. So we came up with a much more flexible format for the young and changing burger concept.
...however, when Tasty Made partnered with chef Richard Blais to revamp the menu,
we realized that it wouldn’t be feasible to shoot new photography each time the menu was tweaked. So we came up with a much more flexible format for the young and changing burger concept.
